Why Work With a Virtual Assistant Company in 2024?

If you need help with managing all aspects of your business, add Virtual Assistance this year to help with your admin needs, workflow, online management, and handle your digital footprint and marketing needs.

Why?

As a small business owner, you wear many different hats most of the time. And, because of this, you may not be as effective at growing your business because you are too busy managing it. It’s important to outline what YOU need to do yourself and what you can delegate to someone else. Work ON your business—not IN it!

I get it. You have a certain way you like to do things when managing your business, and it might seem like you are the only person who can do these tasks. But when you examine your entire task list, you will see that bringing someone in to assist might be the perfect way to go. Does the CEO

of a company do everything himself/herself? No!

First, write down every task you complete for your business. Then right beside that, mark “VA” for the tasks you can delegate or dislike and “ME” for the tasks you would like to do or that can only be completed by you due to your expertise. This is a great place to start. In completing this process, things might pop out that could possibly be handled by someone else.

So, what are the most needed skill sets, you ask? Let’s dive into them…

AI & Automation

In 2023, we saw the explosion of AI (artificial intelligence) and automation take the internet by storm. Don’t get me wrong: AI has its place in our tech world, and it is excellent to use as a place to flush out ideas, create workflows, or help put the final polish on specific tasks; but it still needs a human touch and hopefully always will. (Otherwise, no one will have a job!)

Many business owners are looking for virtual assistants who can “train” their client’s AI app by writing “prompts” and asking AI to output exactly what the client is looking for, resonate for them in a way that brings out their voice, speak to their demographic, and meet their workflow and content creation needs to help them work more efficiently and faster. A VA who has these skill sets is in high demand for 2024.

Why use a human VA if there’s AI?

Content Creation. If the exact same prompt/question is put to an AI, you may get the same response or content. Post that content without some human editing, and you’ve got duplicate content. Google is not a fan of duplicate content, and it will impact the visibility of whoever’s content Google doesn’t prioritize. That could mean downgrading your website or just not having you come up in search results.

Complex Problem Solving. Human virtual assistants can handle complex problem-solving tasks that require critical thinking, creativity, and a nuanced understanding of human emotions and context.

Natural Language Understanding. Despite advances in AI, human virtual assistants excel at understanding natural language nuances, cultural references, and the subtleties of communication.

Empathy and Emotional Support. Humans are naturally empathetic, making human virtual assistants well-suited for providing emotional support and understanding in various situations, such as customer service and client management.

Cultural Sensitivity. Human VAs can adapt to diverse cultural contexts, taking into account regional differences, language variations, and cultural norms that might be challenging for automated systems/AIs.

Adaptability. Humans possess the ability to adapt quickly to new situations, unforeseen challenges, or changes in user preferences. This adaptability is a valuable trait.

Ethical Decision-Making. Ethical decision-making often involves complex moral considerations. Human VAs can navigate ethical situations more effectively by considering a wider range of factors than an automated system would.

Online Collaboration

VAs who can manage your digital needs are well worth investing in. They are here to help with all your online management needs. They can be a driver in setting virtual meetings, coordinating and managing complex project timelines, streamlining your online management apps, plus much more. Managing these types of tasks on your own is undoubtedly a drain on your productivity and time.

Digital Marketing

A VA who can manage your social media needs and your SEO, Analytics, Pay-Per-Click (PPC), and Google Ads—and knowing which one(s) to use for you and when—is very much in demand. Working with a VA with these skill sets will become vital to your success and help you continue to stay relevant with your clients.

Number Crunching and Report Builder Skill Sets

Many freelancers will proficiently use many everyday tasks and features of Microsoft Office and Google Workspace apps, especially Excel or Google Sheets. Still, the ones who should make it onto your team should be more than proficient in these robust programs. And, if they are well versed in CRM (Customer Relationship Management) programs, such as HubSpot, Salesforce, and Pipedrive to name a few, that is a massive plus for you, too!

Working with a multi-VA company is a huge help to you and your business and less expensive than hiring employees. Find out how beneficial it is to have your own team to help you when you need it!

Reach out to us for a free consultation to discuss what we can do for you.