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Wrapping up 2021

By Nickey Hollenbach

As we close this year out, we should begin to reflect on how our business grew, or sadly may not have grown, to our aspired goals. Either way, we need to start thinking of the steps we should take to make sure all of the loose ends of 2021 are…

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Social Media – Do you have time to keep up with the changes?

By Nickey Hollenbach

Social media is always changing.  The algorithms, the trends, amount of engagement you get… Digital marketing and social communication go hand-in-hand, so keeping up with the changes, the new features and popularity of the different platforms need to be incorporated into your strategy. Years ago when MySpace became popular, it…

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How to Manage a Virtual Office

By Nickey Hollenbach

This time last year, we were in the midst of the COVID-19 pandemic, trying to learn and find the best path forward for our families, businesses, jobs, and most importantly, our health and wellbeing – life was crazy, there were so many unknowns. In mid-March 2020, the world stopped as…

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The importance of SEO in 2021

By Nickey Hollenbach

As people hunkered down around the world in 2020, getting your products and business on the top page of Google search became vital in keeping your lights on and your virtual doors open. Now that we are more than 17 months post COVID ground zero, companies have pivoted to cater…

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smartphone with social media icons on the screen

Social Media in 2021

By Nickey Hollenbach

As our world changed dramatically in 2020 due to COVID-19, social media changed right along with it. We found that although we felt connected before the pandemic, social media quickly became our lifeline to our world in many otherways. For many, it was THE only way to be close to…

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